Spring Swap sponsors talk business

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Let the countdown begin.

This Sunday will be the moment style tutors, community fashionistas and surrounding Roosevelt Row patrons have been waiting for. Spring Swap PHX this weekend will not only give swappers the opportunity to part with once-loved clothing items in exchange for some new ones, but also serve as the stage for local sponsors and next-door-neighbor businesses to show the true spirit of boutique business.

Sponsors and co-hosts GROWop Boutique, Cellar Door Vintage and Annie Boomer Vintage said their shops, though each unique to its own styles, offer the community a chance to see how their business thrive.

Clothes displayed at GROWop Boutique. (Courtesy of GROWop)

Clothes displayed at GROWop Boutique. (Courtesy of GROWop)

This is an age of cooperation not competition,” said GROWop owner Joshua Hahn of his neighbors Cellar Door and Annie Boomer.

Hahn, who started the community garden about five years ago with the retail shop following a few years later, mentioned that many businesses sprouting on Roosevelt Row feature collaborative spaces—Vintage by Misty and Mercantile to name a few.

“Seeing your neighboring business as competition only hinders this sense of community. Together, we’re creating a walkable and bike-able destination of shops, restaurants, services and all around culture,” Hahn added.


Cellar Door Vintage.

Cellar Door Vintage.

For Jake Ooley, owner of Cellar Door, supporting each other makes all the difference.

“We tell customers all the time to go check out the other shops, and it’s so opposite of what you think business do,” he said.

Cellar Door opened just about two months ago, situated in between GROWop and Annie Boomer.

“If you’re invested in the community, and it’s not just about you, then everyone will prosper.”


As the new kid on the block, migrating from Grand Avenue to Roosevelt Row this month, Annie Boomer Vintage owner Andrea Engelsberg said a special dynamic between the three shops is urban and authentic.

“We’re becoming a vintage shopping destination, which benefits us all,” said Engelsberg, of the shops along Roosevelt Row.

Officially open for regular business hours as of last Friday, April 12, Engelsberg said she loves the feeling of being part of a small town within an urban setting.

As for her two successors on the community-oriented Roosevelt Row, she echoes Ooley’s vibe of a “no-competition” mission.

“We all have a very different point of view and aesthetic, so I feel like it’s a great synergy, she added.”

Vintage gems at Annie Boomer Vintage.

Vintage gems at Annie Boomer Vintage.

Ready to see their unique dynamic for yourself? There’s only one way to do it: get down to the Spring Swap this Sunday!

What to expect at the Spring Swap:

A clothing swap, clothing drive and community shopping occasion for ladies and gents. Hosted by 3 neighboring vintage shops, this is a great swap-ortunity to meet new friends and find new-to-you items.

Come Sunday with up to 10 once-loved, still awesome items to swap and unlimited to donate. You drop off and we will set up while you enjoy the rest of the festivities.

What you give is what you receive, so if you bring 10 items, you can swap for 10 items. All donated items will be reused or recycled through ClothingCycle and will benefit Collegetown ASU.

If you go:swapfront_1-04
CO-OPhx Spring Swap
6th Street and Garfield
Sunday, April 21 from 11 a.m. to 4 p.m.
Swap tickets are $10 and available for a limited time at swapphx.splashthat.com.
Sponsored by GROWop BoutiqueCellar Door Vintage and Annie Boomer Vintage.

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